Driven by rapid advances and investments in digital payment offerings and capabilities, the global payments landscape is undergoing a profound transformation. According to a survey by PricewaterhouseCoopers (PwC), Asia is the leading growth region for mobile payments, with China continuing to see the highest rate of penetration - 86 percent of the population makes mobile payments through apps such as Alipay and WeChat Pay. Instant digital payments are also rapidly replacing cash and cheques as they are easy to use and get processed quickly. As the Asia-Pacific region embraces a cashless society,significant challenges remain – particularly given the fragmented payments landscape, increased security risks and lack of infrastructure and talent.
To achieve success in the digital payments landscape and avoid being left behind, organizations today need tokeep pace and understand the critical elements including infrastructure, cultural shifts and emerging technologies. Amid a rapidly evolving industry, many organizations today lack the necessary resources and knowledge related to digital payments, and having a sound advisor and partner that can help them make sense of these new ways of integrating payment methods is essential.
That’s precisely where Wirecard marks its presence through its groundbreaking digital financial commerce platform. Wirecard, a global innovation leader in digital financial technology, offers both businesses and consumers a continually growing ecosystem of real-time value-added services for innovative digital payments by using an integrated B2B2C approach. A company with digital DNA, Wirecard is powering the digital payments space, enabling cashless societies, and laying the foundation for smart cities.
Wirecard offers a vast spectrum of products and solutions that help customers pay easily, securely, and conveniently: online, using mobile phones, or at the point of sale. This includes check-out portals, electronic shelf labels and mobile card readers.
The platform also enables retailers to give their customers and employees individual payment solutions such as payout cards, sales incentive cards, multi-currency cards, etc. Furthermore, Wirecard has a wide array of mobile payment solutions which can be easily integrated with loyalty programs and supplementary services to provide a sublime user experience.
Wirecard is focused on improving digital payments using the Internet of Things, which will bridge the offline-to-online migration and be the backbone of a new form of commerce
Enabling Unified Commerce
With their holistic digital payment platform, Wirecard empowers retailers to derive unique insights about their customer’s spending habits by capturing global point-of-sale (POS), online, and mobile payment data to raise the performance of the business to the next level. With the help of innovative value-added services and intelligent data analytics, Wirecard enables retailers to meet customers’ needs better and create seamless, personalized shopping experiences across all channels.
Wirecard is focused on improving digital payments using the Internet of Things, which will bridge the offline-to-online migration and be the backbone of a new form of commerce. They offer everything customers need to enable secure payment processing and the optimal checkout experience. By analyzing customer and transaction data, they help them make the right decisions for their business. With comprehensive insights into the individual purchasing behavior of their customers, merchants can benefit from tailor-made price and service offers, cross-sector customer loyalty programs, and other value-added services. This leads to significantly improved conversion rates and an increase in revenues while reducing customer acquisition costs simultaneously.
From e-commerce to brick-and-mortar retail, Wirecard has made a name for itself in the digital payment landscape and has successfully enabled many companies to transform digitally. For instance, Wirecard is working with IKEA Southeast Asia to provide a regionally managed payment gateway solution. By integrating Wirecard’s payment technologies, customers can select how they want to pay directly at checkouts, and merchants like IKEA can use Wirecard’s unique Unified Point-of-Sale solution to process all payment options through a single in-store terminal. This saves time and simplifies the process for both customers and merchants, improving the overall shopping experience.
Wirecard is also enabling the e-commerce channel for IKEA Thailand’s online store, offering thesame level of convenience to their customers in a seamless way.
What’s next for Wirecard?
Looking ahead, Wirecard is continuing on its growth path and global expansion covering regions from Europe, Asia Pacific to the Middle East, and Africa. In November 2019, the company announced its investment in Beijing-based AllScore Payment Services to gain a comprehensive license portfolio for digital payments. In addition, Wirecard also signed a cooperation agreement with SoftBank for digital payments in April 2019, to support its geographic expansion into the East Asian markets.
"Wirecard offers a vast spectrum of products and solutions that helps customers pay easily, securely, and conveniently: online, using mobile phones, or at the point of sale"
On the technological front, Wirecard continues to invest in technology that serves the needs of customers today and tomorrow. The company is exploring new solutions and approaches such as biometric technologies, the smart use of data to deliver an excellent customer experience and the complete merging of online and offline shops in an integrated unified commerce strategy that might become mainstream in the future. Wirecard also established Wirecard Labs, their innovation arm and test lab to develop and test tomorrow’s solutions today. They are working in areas like Artificial Intelligence and Internet of Things as well as looking to address global consumer needs such as Borderless Payments, Financial Inclusion and a Frictionless Customer Experience.
In short, digital technology is simultaneously transforming both the payment experience and companies’ business models. With the right technology partner and modular end-to-end solutions, it ensures that payment becomes smarter, safer, and in some cases, invisible as they are fully integrated into the purchasing process.